White Briefs: The Next Generation

With so many new fabric, colors and style options for men's underwear out there I came to think that the good ol' white brief deserves a second chance. I was not alone. After searching high and low these are what I call the next generation of white briefs.  

Henley- GENTS | Briefs- Lacoste

New to the pack is Lacoste. Known for their crocodile and great sportswear they added a new category, men's underwear. They come in a variety of styles including briefs in pique. Expect to find more great colors and styles on their site.

Tank- Lucio Castro | Briefs- About Baltic Underwear | Necklace- George Frost

Coming to us from across the pond is ABOUT Baltic Underwear. What makes them special is their minimalist design which includes no logo. Also, their briefs are innovative in a natural way as some are made with beeswax finish and others with an aloe vera finish.

Sweater- Todd Snyder x Champion | Briefs- 2(x)ist | Bracelet- George Frost

New to 2(x)ist this spring is their SPEED collection. These briefs are coined as no-show briefs because they rest 2 inches below the hips. The no wicking fabric and micro-perforated mesh fabric insets on sides are ideal for the more athletic lifestyle.

Sweater- Lucio Castro | Briefs- Garcon Model | Bracelet- George Frost

Garcon Model is all about sexy and comfortable style- it's a fine balance they've mastered. One of my favorite features is that the briefs are tag less. The nylon elastan blend make for a luxurious feel.

Sweater- Belstaff | Briefs- Saxx

With athletic comfort in mind Saxx has engineered briefs with a microfiber mesh structure that promotes airflow. If Saxx is new to you, they are known for their ergonomic comfort pouch. I've personally heard someone say it feels like a hammock, well, I'm slightly paraphrasing. 

Photographer- Ernie Green

Stylist- Alejandro Lopez

Model- Santiago Ferrari at New York Models

Groomer- T.Cooper