I was invited to try out Frameri, a Cincinnati based eyewear company and meet with founder Konrad Billetz in NYC. It was a pleasure to meet Konrad and talk about what motivated him to start Frameri. I'm always up for a great origin story and like any great origin story we have to go back to the protagonists childhood. At the age of 11, Konrad was shot in the eye by a BB gun. Doctors said he was going to go blind, but he didn't. Unfortunately, he was left with bad eye sight and has worn glasses ever since and with that the frustrations that come with having to get glasses. In July of 2014 he launched Frameri, a site where anyone can go and find a variety of styles handmade in Italy to choose from. What makes them different is that the eyewear is designed from an industrial design perspective so you can replace the lenses. Which means you won't have to get new glasses as your prescription changes. Just get new lenses or you can get more frames and just switch the lenses, either way its a win-win. Speaking of switching lenses- that's exactly what I've been up to this past week. I wore the Drebbel frames and switched lenses depending on my mood, weather, activity etc etc. Loved it.
I saw the episode of Sharktank where this was being presented. It looks like a really great product that I can see a lot of people using. You can put in whatever style you are feeling that day without having to buy an entirely new pair of glasses. http://www.berghwhite.com
ReplyDeleteI saw the episode of Sharktank where this was being presented. It looks like a really great product that I can see a lot of people using. You can put in whatever style you are feeling that day without having to buy an entirely new pair of glasses. http://www.berghwhite.com
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