Timo's Picks at the CFDA Retail Lab

Timo Weiland known for his updated take on American classics partnered with online eyewear brand Zenni Optical and created a curated collection called Timo's Picks and is part of the Council of Fashion Designers of America (CFDA) Retail Lab in NYC. Timo took the time to answer a few of my questions about his picks and his experience at the retail lab.

Designer- Timo Weiland

What made the styles you selected stick out from all the different styles available at Zenni?

The whole concept of Timo's Picks center around the styles from Zenni's plentiful range that Donna, Alan and I covet the most for every occasion. The assortment is an authentic reflection of our combined personality and our multifaceted lives in New York City- architecturally inspired with a fun colorful and textural twist.

Which ones are your favorite out of all your picks?

My personal favorite are the woodacre sunnies for a day at the beach and the tortoise browline frames for day to night adventures in the city.

The Woodacre Sunnies

Do you see yourself delving in to designing eyewear in the near future?

Optical is definitely a category Timo Weiland would like to explore with our designs. Zenni has been a phenomenal partner to us as a brand, so naturally we look forward to exploring other ways to collaborate in the future.

How was your experience having your collection available in the CFDA's Retail Lab in NYC?

The CFDA Retail Lab has been an unparalleled learning experience for us as a brand- not only was it successful financially, but we faced a new challenge everyday while being able to experiment with different activation strategies throughout the 10-week term. We are honored to have had this opportunity and thankful that Zenni was on-board with us. We collectively gained a tremendous amount of exposure + new fans & clientele. 

The Zenni Optical - Timo's Picks

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