Interview | Asher Weinberger Founder and CEO of Twillory

Do you own non-iron shirts? Do you know how they're made? I had Asher Weinberger, Twillory Founder and CEO answer a few questions about non-iron shirts, the chemicals that go in to them and what makes Twillory shirts special.


How long has Twillory been in the shirt making business?

We like to say that we are a startup from the 1800’s. Our family heritage in the shirt making business goes back well over one hundred in years and across multiple continents and countries. On the other hand, with Twillory we have tried to re-tailor our tradition for the modern man.

What makes your shirts special?


What makes our shirts special is that they have been designed sensibly. Producing millions of shirts annually for brands everywhere has given us deep insight into exactly what guys actually want to wear and how they want it to fit. For example; there is a misconception that the way to make a shirt “slim fit” is simply to remove extra fabric. That’s how you would produce a “tight shirt”, not a “slim fit." Knowing how to properly angle an armhole so that the shirt drapes the body with a more slimming effect is the kind of sense that isn’t so common.

 How has Twillory solved the non-iron shirt problem?


This one is pretty straightforward. All non-iron shirts contain Formaldehyde, a known carcinogen. Why don’t consumers know about this? There has been no effective alternative and considering that non-iron makes up the vast majority of shirt sales by major brands, it wasn’t a secret anyone wanted to share. We made it our mission to not only educate guys about what goes into their shirts but also to engineer the first and only solution to the problem; SafeCotton.



What's next for Twillory?

We are pretty excited about continuing to build upon the SafeCotton disruption. We have a few new exciting products in the pipeline we'll be launching soon ;)


Here's a couple of articles about the non-iron shirt industry:
GQ-  Non-Iron Dress Shirts Are the Worst
WSJ- The War Over Non-Iron Shirts

Outfit of the Day featuring T.Christopher

T.Christopher has been on my radar for some time now for their great swimwear and because their clothes is made in NYC. I'm glad I was able to have the chance to try out a couple of their pieces a few days ago while enjoying the day in Central Park in NYC. Their concept is about being able to transition from the beach to wherever the day takes you with ease. I wasn't going to the beach but I was not going to let that stop me from enjoying the cool plaid trunks and pink pique polo.

Confession- It was my first time wearing pink. I've avoided it at all costs. I'm not even sure why! That's no longer the case.

The swim trunk fits like a glove. Love the lightweight fabric. 



So, two things I hope you've learned. 1- T.Christopher has some cool pieces. 2- Don't be afraid of trying out new colors.





NYFW:M SS17 Pt.2

David Hart never disappoints and once again he put together and awesome and fun collection. His SS17 collection is all about the beach and fun in the sun. Don't worry, he also included suits in the collection.

All eyes on David Hart.

Such a cool palm tree print on the blazer.

A closer look at the collection and the great leaf prints and stripes.

Shorts and espadrilles will have you ready for summer.

Just another suit you'll want come next summer.


Photography- Phil Van Nostrand

NYFWM Spring/Summer 17 Pt.1

New York Fashion Week: Men is probably one of the most exhilarating, physically exhausting and fun weeks of the year. The third installment of NYFW:M was a total success bringing dozens of menswear designers to show their Spring/Summer 17 collections. One of the highlights of the week is New York Men's Day which is a special gathering of amazing designers showing under one roof. Here are a few of my favorites- starting with PLAC.

PLAC as I've mentioned before no the blog is a Korean brand and their cool kid style is always prevalent in every collection.

Style notes- Notice the bold and thin stripes. Choose your favorite and add a jacket to break it up.

Love the combination of darks on neutrals.

Everyone needs an oversized navy raincoat.

Max n' Chester definitely impressed me this time around. You should have them on your radar.

Curly hair and airy fabrics, loving all the details- even her red lips.

You can't go wrong with this light blue color palette.

Neutrals and blue hues- classic.

A closer look at the relaxed cut of the suit.


Photgraphy- Phil Van Nostrand

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