Rugged New Look Of The True Religion FW 13 Ad Campaign

One of the best parts of any given september issue is flipping through all the ad campaigns, at least it is for me. This season one of my favorites is from True Religion. The campaign stars Karmen Pedaru and Gavin Jones in these rugged desert scenes. Inspired by the film "The Getaway" it resonates with the American imagery we all come to identify with from the west. I think the new creative direction of the ad is right on point.

Photographer- Mikael Jansson

Stylist- Alistair McKimm

Creative Director- Alisha Goldstein