Adentro Style: SoHo

Showing posts with label SoHo. Show all posts

Well Suited With Indochino

I was invited over to the Indochino location in SoHo recently to experience first hand their custom tailoring service. The chic surroundings helped set the tone as I decided on all the details of the suit. I had someone along the way explaining and showing examples of all the different choices that are available in the showroom. My biggest suggestion is to vocalize your thoughts and doubts so they know what you are looking for and imagining and they will direct you to great options. Be aware that to make a custom suit takes time, so allow your self a few weeks to get things done as you will need to come in for a final fitting once the suit is ready. Take a look at my new favorite suit, the fit and all the details I chose.

Photographer: Ty Mecham

Shirt and tie- Nick Graham

One of my favorite details is the monograming option. Oh, and that lining, I chose that too and it's a swarm of bees!

I went for the three piece suit and love how the waist coat fits.

Interview | Karen Murray, President of Nautica and Their New Store

Ladies and gentlemen- exciting news! Nautica, one of our favorite brands, has opened its first doors to a store in SOHO in New York City. Karen Murray, President of Nautica took a moment to answer a few questions about the new location and about the brand. Take a look at the cool interior design of the store and the great clothes of course.

- Who is the Nautica man and woman?

The Nautica man and woman care deeply about style and the brands that they purchase. They seek many sources for inspiration, especially those with authority such as magazines, blogs and celebrities. Style is a tool that helps them to feel respected and be appropriate. They are driven, self-confident, action-oriented people who take charge of their days, their goals and their aspirations. They have a strong affinity for the water. For them, it’s a place to connect, have fun, be social and active. In their busy lives, the water is a place to get away from the grind and be their best selves.

- Why open a store now?

Two years ago the Nautica team embarked on a brand journey worldwide in an effort to better address the needs of its target consumer and refine their brand positioning. The results enabled the brand to resonate more with the target consumer, broaden its reach, and differentiate itself from other fashion brands. The SoHo store opening embodies the brand’s refreshed marketing and design strategy that was announced in February 2016. The new positioning: Reimagine Nautica - Inspired by the Sea, Designed in the City, celebrates the Nautica brand's home in New York City and its established nautical heritage.

- What are some of the key pieces in the Spring '16 collection we should seek out?

The men's selection offers updated outerwear in new fabrications, such as high-twist poly and water repellent cotton nylon as well as new elements such as engineered pockets and inverted pleats. You will see more wovens, sweaters, sport coats and pants that have been added to the collection to help consumers build head-to-toe looks. The women’s line includes timeless pieces that are versatile. You can expect to see day-to-night staples, like chambray shift dresses, tailored trousers, and modern jumpsuits, available in a feminine mix of neutrals and sea glass shades.

- Are there plans on opening another location in the near future?

We would love to, but our focus right now is building awareness and excitement around the SoHo store.

Burton Snowboards Unveils The 2014 Winter Olympic Uniforms

In the heart of Soho, Jake Burton founder of Burton Snowboards unveils the uniforms for the 2014 Winter Olympics Sochi Games. The uniform was inspired by American heritage and incorporates Americana and the American flag. Greg Dacyshyn, Chief Creative Office at Burton Snowboards gave me a quick walk-through of the collection. He said they wanted to make something technical without looking technical yet still familiar and comfortable. One of the things he was referring to was DRYRIDE nano shell laminate that features waterproof/ breathable membrane to keep the riders warm and dry. This plus the fun approach to design that Burton is known for creates one very unique uniform at any team will be proud to wear to represent their country.

Jake Burton unveiling the uniform.

You never thought a quilt pattern would look this cool.

What Lies Beneath: Men's Underwear Options

As seen on Rue La La's Style Blog-

As I was walking on Houston Street in SoHo I couldn’t avoid seeing the four-story billboard for Concept, Calvin Klein’s new men’s underwear line, and wondering – are men really that particular about underwear? Remembering the last time I assisted a celebrity stylist, I quickly answered my own question: why yes, they are. I was once sent to get black Calvin Klein boxer briefs for a celebrity, and when he discovered they had a white elastic band rather than a black one, I was immediately sent back to buy him the all-black pair.

With the launch of Calvin Klein‘s Concept collection bringing their underwear line count to 16, I realized just how many pairs of underwear there are for men to choose from. We all know the classics like Hanes and Fruit of the Loom, which are known for comfort and cotton, but there are more options out there – with each one offering a little something special.

Take D.HEDRAL for example. This British label’s underwear is patented with ANGLEFIT technology and made with lightweight luxury Italian fabrics. There is also Garçon Model, a Canadian label that offers cutting-edge fashion and comfort while using premium fabrics. Then there are labels like Flint and Tinder – all their products, from fabric to packaging, are made in the USA. In the end it’s a matter of what’s important to the man buying the underwear – and once that decision is made, he will not back down (trust me on this one).