Interview | Asher Weinberger Founder and CEO of Twillory

Do you own non-iron shirts? Do you know how they're made? I had Asher Weinberger, Twillory Founder and CEO answer a few questions about non-iron shirts, the chemicals that go in to them and what makes Twillory shirts special.

How long has Twillory been in the shirt making business?

We like to say that we are a startup from the 1800’s. Our family heritage in the shirt making business goes back well over one hundred in years and across multiple continents and countries. On the other hand, with Twillory we have tried to re-tailor our tradition for the modern man.

What makes your shirts special?

What makes our shirts special is that they have been designed sensibly. Producing millions of shirts annually for brands everywhere has given us deep insight into exactly what guys actually want to wear and how they want it to fit. For example; there is a misconception that the way to make a shirt “slim fit” is simply to remove extra fabric. That’s how you would produce a “tight shirt”, not a “slim fit." Knowing how to properly angle an armhole so that the shirt drapes the body with a more slimming effect is the kind of sense that isn’t so common.

 How has Twillory solved the non-iron shirt problem?

This one is pretty straightforward. All non-iron shirts contain Formaldehyde, a known carcinogen. Why don’t consumers know about this? There has been no effective alternative and considering that non-iron makes up the vast majority of shirt sales by major brands, it wasn’t a secret anyone wanted to share. We made it our mission to not only educate guys about what goes into their shirts but also to engineer the first and only solution to the problem; SafeCotton.

What's next for Twillory?

We are pretty excited about continuing to build upon the SafeCotton disruption. We have a few new exciting products in the pipeline we'll be launching soon ;)


Here's a couple of articles about the non-iron shirt industry:
GQ-  Non-Iron Dress Shirts Are the Worst
WSJ- The War Over Non-Iron Shirts

Tahaanga Shirts Are Coming Your Way

I'm all smiles with my new Tahaanga shirt. This shirting company is ready to bring you some great fitting shirts. The shirts are made with the latest technology making them wrinkle resistant, moisture- wicking, quick dry and non-iron. Make sure to check them out and try them on for size.

Shirt- Tahaanga | Bow Tie- Beau Ties | Watch- Skagen

The Alton Lane Sartorial Experience

NYC Showroom

No matter your level of sartorial knowledge Alton Lane is the place to go not just for your suiting needs but also for shirts, ties and even pocket squares. I had the chance to visit their New York City location and see for myself the location and all that it has to offer. One of it's crown jewels is the 3D body scanner. I had them scan me, you know, to get the full experience. The scan is quick and reminded me of the fountains at the Bellagio (you'll have to try it out to find out why) which provides all the measurements needed to make the best fitting suit/shirt. Once your measurements are recorded you can go on to choose the fabrics from some of the best mills in Europe. There are a variety of samples of the styles on hand to choose for your future suit and shirt so you know exactly what you're getting and might see something new to try out. 

DC Showroom

Their mission at Alton Lane is to create a space where men can feel comfortable to hangout and shop. With a flat screen TV, bar and even a not-so-secret poker room (at the NYC location) you'll have a great time while getting an awesome suit. Don't worry, they have locations all over the US and are planning on opening a few more in the very near future.

Chicago Showroom

3-Ways to Wear A Spread Collar Shirt

Tres Maneras de Ponerse Una Camisa Clásica

A spread collar shirt calls for a tie but that doesn't mean you don't have options. Here are three different ways to wear a a classic spread collar shirt.

Una camisa de cuello amplio requiere una corbata pero eso no significa que no tienes opciones. Aquí muestro tres maneras de ponerte una camisa clásica de cuello amplio.

Shirt- Spectre & Co. | Chinos- J.Crew | Tie- Bloomingdales | Belt- Club Monaco

The shirt I'm wearing has a small purple check so I chose a navy and purple striped tie to play with the pattern and color. Keep it classic by wearing khaki chinos and you'll be set for work.

La camisa que tengo puesto tiene cuadrados pequeños de color violeta entonces lo combine con una corbata de rayas azul marino y violeta para jugar con el patrón y el color. Ponte pantalones de kaki para mantener el look clásico y apropiado para el trabajo.

Shirt- Spectre & Co. | Leather Jacket- Calvin Klein | Tie- Tie Bar | Tie Clip- Tie Bar

Let a leather jacket give you that cool factor and change up the neckwear by wearing a knit tie. You can't go wrong with a black tie and the fact that it's a knit tie will add a good mix of textures with the smooth leather jacket.

Una chaqueta de cuero te dará ese factor cool y este seguro de añadir una corbata tejida. No te vas equivocar al ponerte una corbata negra y al escoger una corbata tejida sera una buena combinación de texturas acompañado con la chaqueta de cuero.

Shirt- Spectre & Co. | Blazer- ASOS | Bow Tie- Club Monaco

A bow tie is a great option to spice things up. This one has a fleur de lis pattern but stripes or polka dots will also look great. Don't let yourself get in a rut- mix patterns, use different fabrics and styles of ties when wearing a spread collar shirt!

Una pajarita (corbata de lazo) es una buena opción para cambiar la monotonía de la corbata. Esta pajarita en particular tiene el patron del fleur de lis pero rayas o un estampado de puntos se vera excelente tambien. Recuerda puedes mezclar patrones, usar diferentes telas y estilos cuando te pongas una camisa clásica!

Read More 3-Ways to wear:

Suit

Bucks

Gingham